Third Man Records’ reach will spread even further. The label founded by Jack White has inked a new partnership with Secretly Distribution.
In an email shared with industry insiders, Third Man Records announced that the company signed a worldwide distribution deal with Secretly Distribution.
As part of the arrangement, Secretly Distribution will take over the issuance of physical and digital music distribution as well as digital and retail marketing of those releases. Lastly, Secretly Distribution will provide technological support for all Third Man Records’ future projects.
Snõõper’s Worldwide (due out on October 3) and The Belair Lip Bombs’ Again (October 31) will serve as the first slated releases following Third Man Records and Secretly Distribution’s new deal.
“We’re thrilled to welcome Third Man Records into the Secretly Distribution family of label partners,” said Secretly Distribution’s Associate Director of Artist & Label Strategy, Rich Thane, in a statement.
Thane continued: “As two fiercely independent, artist-first companies, our shared values and ethos make this partnership a perfect fit. With their iconic roster and passionate team, we’re excited to amplify Third Man’s global reach across both physical retail and digital landscapes.”
Third Man Records’ co-founder Ben Swank returned the enthusiasm.
“Third Man is very happy to be welcomed into the Secretly Distribution family,” said Swank. “We have so much respect for their work; they lead creatively with artists’ and labels’ vision at the forefront. We’re excited about Third Man’s future working alongside the Secretly Distribution team, and proud to be included in their roster of legendary and heavyweight independent labels.”
Third Man Records and Secretly Distribution’s deal arrives on the heels of another major partnership. Recently, Secretly Distribution announced its global partnership with high-quality vinyl leader Org Music.