Lo-Fi Seattle band Naked Giants delivers a teen anthem with latest video release High School (Don’t Like Them). Signed by New West Records, Naked Giants began gaining country-wide attention with debut album Sluff, following with a tour supporting well known indie band Car Seat Headrest. Their newest video serves as a precursor to their second studio album, The Shadow, to be released on August 21.
The tune kicks off with driving pop punk guitar followed by building drum fills and a powerful bassline. Vocalist Grant Mullen saunters in with bubblegum lyricism that delves into the quintessential highschool experience. The song repeats riffs and melodic phrases but really begins to stick when it hits the hook, “no, I don’t like them!”. Vocals pile on top of each other in a messy frenzy, Mullen almost shouting the words. Harmonies slather on top of the main line while toms pick up energy and reverb heavy cymbals drip behind the guitar.
Their music video captures a fever dream-like state as it shows the three bandmates sitting in a high school drug awareness lecture. The realism of the video slowly slips away as paper airplanes begin careening through the air and hands turn into saturated animations. The video takes a “Lucy In The Sky With Diamonds” turn as our three musicians morph into claymation bodies, wandering around a mushroom and cactus filled landscape. The song itself becomes wonderfully disastrous, losing all sense of harmonic basis and settling into a drug induced dissonance. By the end of the music video, the band is interchangeable with their clay counterparts as they shout out the final chorus.
Check out Naked Giants’ self-directed video for High School (Don’t Like Them) below!
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