Rough Trade Records‘ SOAK has unleashed a video for smash single “Deja Vu” off the forthcoming album, Grim Town slated to be release on later next month. The visual directed by Brother Willis stars the singer in as Willis calls it “a looping, nonsensical, Lynchian dream.”
In a statement released by the director he goes on to explain that his goal “was to make a disconnected and confusing performance video, one that recasts Bridie as both performer, then observer, and back and forth in dreamlike messiness…” says Willis, “Sso that’s the starting point here: a dream talk show performance – ambiguous and confusing.”
“Déjà Vu” is a further window into SOAK’s hugely-accomplished second album ‘Grim Town’, which follows the success of Bridie’s multi-prize-winning 2015 debut album ‘Before We Forgot How To Dream’.
When asked about the inspiration behind the video, SOAK replied, “[it’s] a dystopia that I’ve created in my brain: me on the inside, processed into a pretend location. The way I could wrap my head around a lot of what I was going through was to make it feel like something quite physical and real,” adding, “once I had the idea of the album being an actual location, exploring the dynamics of this town and what it would look or sound like felt like the right way to give my mental state a personality.”
Watch the full video above!
Experience SOAK live this summer! You won’t want to miss SOAK performing in Brooklyn at Music Hall of Williamsburg on Friday, June 21 with special guest Fenne Lily. Tickets are on sale now!
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