BOSCO shares her striking new video for “Cruel” along with the single’s re-release. Lined with fantasy and nostalgia, “Cruel” beautifully captures the highs and lows of an intimate relationship and, ultimately, its demise.
When asked about the inspiration behind the video directed by Matthew Addington and Alimzhan Alan Sabir, BOSCO told NPR Music, “my mother loved Bobby Brown and the 90s era in general then,” later adding, “I had this concept to flip it from a girl’s perspective because the hook really hit home for me at that point in my life.”
Watch the full video above!
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