Sub Urban is an American singer, songwriter, and record producer recognized for his alternative pop and electropop music, often featuring haunting melodies, dark lyrical themes, and bass-heavy production. Born in Nyack, New York, to a French Canadian father and Taiwanese mother, he was raised in Ridgewood, New Jersey, and trained in classical piano from age 6 before self-teaching music production at age 15 using free software. Maisonneuve adopted the stage name Sub Urban in high school, drawing inspiration from urban decay and suburban isolation, and dropped out in 10th grade to focus on his music career full-time.[4][5] His breakthrough came with the 2019 single "Cradles," which exploded in popularity through TikTok viral challenges, amassing over 1 billion views and peaking at No. 1 on the Billboard Alternative Songs airplay chart after Warner Records signed him. This success led to his debut EP, Thrill Seeker (2020), featuring tracks like "Freak" with REI AMI, followed by his first studio album, HIVE (2022), which explored themes of mental health and relationships through experimental soundscapes. In 2025, Sub Urban released his sophomore album If Nevermore on June 6 via AWAL after parting ways with Warner Records, including singles such as "Skinny Loser," "Make Me Forget," and "Mascara," which highlighted his evolving production style blending trap influences with cinematic visuals. Later that year, on October 30, he dropped the single "Mercury," produced with Geoffrey Hufford, accompanied by a music video and preceding the November dates of his Anhedonia Tour, which concluded with a performance at Mexico City's Corona Capital festival on November 14. Sub Urban's music videos, often self-directed with horror-inspired aesthetics, have garnered millions of views on YouTube, solidifying his reputation as an independent artist crafting immersive, genre-blending experiences.